Sega Sammy, the corporate behind Sega, has introduced an organisational restructure which is able to see the formation of a brand new company often called “Sega Fave”.
This can mix Sega Corp’s amusement machines enterprise with Sega Toys’ toy enterprise. In keeping with the official information launch, Yukio Sugino will lead this firm as president and consultant director. Here is a have a look at this restructure:
The title “Sega Fave” apparently channels “oshi-katsu”, as highlighted by Sonic Stadium:
“SEGA FAVE” references “oshi-katsu,” cultural actions inside Japan centered on supporting somebody or one thing inside widespread tradition (similar to a pop idol or collection), which frequently have lots of occasions, merchandise, and model collaborations related.”
This new firm construction is a part of Sega Sammy’s transmedia technique. After reaching important development with Sonic the Hedgehog throughout video games, animation, merchandising, licensing and different companies, it hopes to proceed to boost its predominant IPs with this similar technique, and by combining the strengths of every enterprise below one banner.
This modification is scheduled to happen earlier than April 2024. If we hear any important developments, we’ll let you realize.