Consumer acquisition firm Gamelight has shared unique information and insights on the state of cellular gaming in 2023. Their Cellular Gaming Index by Gamelight: Most Performed Video games in 2023 evaluation is relatively completely different to what we have seen earlier than in that Gamelight’s AI algorithm analyses person behaviour and enjoying patterns and thus is ready to document play time per lively person in every gaming vertical and area. Actually ‘shining a light-weight’ on who’s enjoying what and the place.
The end result are stats which reveal not which video games are merely essentially the most downloaded or are incomes essentially the most, however that are preserving their gamers enjoying essentially the most (and thereby maximising each pleasure and potential monetisation alternatives). So if you wish to know what gameplay and sport design will get gamers hooked – that is it.
The evaluation contains playtime (in minutes) per lively person for every gaming vertical, together with Prime 10 rankings of the most-played cellular video games on Google Play and App Retailer. Gamelight analysed customers within the US, UK, Germany, France, Japan, and Korea.
Moreover, the findings reveal the typical playtime for 4 distinct classes on iOS and Android: Informal, Mid-Core, Social On line casino and Motion video games.
So let’s get caught in.
2023’s most performed video games
Monopoly GO! is likely one of the most performed video games throughout the US and Europe, rating as primary each in the US and United Kingdom as the sport with the very best playtime per lively person. Nonetheless, the sport is much less well-liked in Japan and South Korea, not even making the Prime 10.
In the meantime Sweet Crush Saga maintains a powerful place, exhibiting up within the Prime 10 rating of video games with the very best playtime for each single nation, being the one title within the report that manages to take action.
SuperPlay’s Cube Goals additionally makes it into all international locations’ rankings aside from South Korea, being favoured each by iOS and Android customers globally.
Equally, Royal Match seems excessive in all nation rankings, with one exception being France.
Coin Grasp is favoured by customers situated in Europe and the US, whereas Gardenscapes holds a powerful presence within the US, UK and South Korea. Each Conflict Royale and Conflict of Clans by Supercell additionally seem on a number of of the rankings.
Main Genres
Informal titles are dominating Gamelight’s rankings being the style with the very best playtime throughout all of the offered international locations, with one exception – the UK’s iOS customers. These customers averaged barely greater on Social On line casino as an alternative. The style has the very best common playtime in Japan by iOS customers, touchdown at 47 minutes with distinguished titles within the style being Coin Grasp, Sweet Crush Saga and Royal Match.
Midcore video games see a development of being by iOS customers, with further reputation in the US and France. A number of mid-core titles seem continuously throughout the rankings, corresponding to Conflict of Clans, Cube Goals, and Genshin Affect. In the meantime Android customers confirmed a development throughout the international locations of favouring video games of the Motion style. Motion has the longest playtime by customers situated in the US and the UK however is the least well-liked style general.
Social On line casino has a gentle presence throughout all international locations, typically rating second and having related exercise between iOS and Android, indicating a constant and devoted person base for this style. Titles that constantly present up over a number of rankings for Social On line casino are Huuuge On line casino Slots Vegas 777, Zynga Poker and Slotomania, amongst others.
The customers that gathered essentially the most playtime have been in Japan, exhibiting a median of 45 minutes performed. In distinction, France, out of the international locations offered, has the bottom common playtime, touchdown at an approximate common of 32 minutes. Total, iOS customers have a median greater playtime than Android customers globally.
Nation particular insights
Developments current themselves in a number of international locations, exhibiting world similarities between cellular avid gamers. Nonetheless, some insights are extra tied to a selected nation and can assist to decipher particular regional traits.
The UK has a niche between Social On line casino playtime between platforms. On iOS, it ranks because the primary most-played style at 43 minutes. In the meantime, on Android, it ranks second to final with 31.7 minutes. The UK’s iOS customers additionally present reputation amongst anime-styled RPG video games with each Genshin Affect and Dragon Ball Legends of their leaderboards, which suggests a desire for story-driven cellular sport experiences.
America customers mirror the large traits from over the world of getting informal video games as their greatest style and showcasing iOS customers having greater general playtime throughout genres. Monopoly GO! is the most-played sport by Android customers and the second hottest on iOS, displaying widespread reputation within the US for the basic board sport. Conflict of Clans, Roblox and Cube Goals additionally seem each on iOS and Android within the US.
German Android customers present a decrease playtime throughout all genres in comparison with iOS. With Android’s common being half-hour and iOS touchdown at 40 minutes, sporting one of many largest gaps between Android and iOS from the opposite international locations whereas supporting the general world development.
France’s sport checklist showcases one of the crucial numerous blends of genres, from puzzle titles like Wordscapes to strategic challenges in Struggle Robots and farm simulations like Household Island – Farming Sport. You may as well discover a number of social on line casino titles and midcore video games. This exhibits that France likes a wide selection of cellular video games.
Japan confirmed an fascinating development, having its prime 4 video games be the identical in several orders throughout each platforms. These titles are Genshin Affect, Monster Hunter Now, Royal Match, and Monster Strike. Royal Match exhibits up within the rankings of most international locations, and Genshin Affect seems in a number of rankings too. The 2 different titles, nevertheless, are unique to Japan, exhibiting their sturdy reputation within the nation.
Korea’s checklist exhibits a powerful desire for domestically tailored or originated titles corresponding to Lineage M, MapleStory M and Yu-Gi-Oh! Grasp Duel. This means a stability between world cellular gaming traits and a powerful affinity for video games that resonate with Korean tradition and preferences.
Key takeaways
So if you wish to take away simply 4 issues…
• Android customers are proven to have a decrease common playtime than iOS customers throughout the international locations
• The informal cellular style is dominating the market throughout the globe
• Monopoly GO!, Sweet Crush Saga, Royal Match, Coin Grasp and Cube Goals, are essentially the most typically recurring titles throughout the international locations, which constantly safe excessive rankings
• Japan is the nation with the very best playtime general, having the identical prime 4 video games throughout each Android and iOS hints on the loyalty of the cellular person base on this nation
Wish to learn the complete report? Get your copy right here.