South Korean gaming giants Netmarble’s blockchain arm, Marblex, and Wemade’s blockchain subsidiary, Play Toz, have introduced a strategic partnership specializing in advertising collaborations and growing a joint web3 ecosystem. This alliance will embody video games, metaverse initiatives, and NFT-based experiences.
To mark the start of this collaboration, Play Toz’s neighborhood platform TOZ Universe and Marblex have launched an airdrop marketing campaign on Gleam, with individuals who full particular duties having the chance to obtain a TOZ Universe FAM NFT, which is an upgradable 3D avatar.

Whereas Wemade is acknowledged for its cellular hit recreation Anipang, its subsidiary Play Toz works on a web3 metaverse using the Anipang IP. Along with the Anipang collection, Wemade’s web3 initiative extends to the blockchain gaming platform Wemix Play and web3 titles like Chicken Twister, Mir4, Mir M, and the upcoming Night time Crows.
Equally, Marblex has already built-in web3 options into Netmarble video games similar to A3: Nonetheless Alive, Ni no Kuni: Cross Worlds, The King of Fighters Enviornment, and Meta World: My Metropolis.