EA CEO Andrew Wilson believes generative AI will “revolutionize” the gaming business over the following 5 years. He predicts that the expertise will enable for extra environment friendly content material creation, decreasing improvement time from months to days. From a report: Higher effectivity coupled with “deeper, extra immersive experiences” will result in vital viewers enlargement over the following few years and supply a “multi-billion greenback” development alternative, he stated. Wilson stated that previously it would take six months to construct an in-game sports activities stadium. During the last 12 months, that point has shrunk to 6 weeks, and over the approaching years it may possibly be lower to 6 days.
And whereas FIFA 23 has 12 run cycles for the way the gamers transfer within the sport, EA Sports activities FC 24 has 1,200 created with generative AI. Over the following 5 years, Wilson hopes that generative AI will make EA’s improvement 30% extra environment friendly, assist develop its 700 million-strong participant base by “no less than” 50%, and result in gamers spending 10-20% extra money on its video games. “What we have seen each time there’s been a significant technological development in media and in expertise, the place you’ll be able to democratise an business and hand it over to the inhabitants at giant, unbelievable issues occur,” he stated.