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A former teenage enterprise prodigy from India has been named as the person behind a current sequence of movie star meme coin launches — with each Caitlyn Jenner and rapper Wealthy the Child alleging they’ve been “scammed” by the person, Sahil Arora.
Extra just lately, Iggy Azalea’s X account appeared to distance the Australian artist from a mission bearing her identify that was being promoted by Arora as a presale. The token presale raised greater than $300,000, whereas the JENNER token reached greater than a $40 million market capitalization amid social media curiosity in claims and counter-claims of deep fakes and double-dealing.
Arora rejects accusations that he’s a scammer, telling Journal that many individuals have made some huge cash from his tokens and that historic allegations in opposition to him are from disgruntled traders who misplaced cash buying and selling.
Considered one of his alt accounts additionally seems to have retweeted different accounts this week claiming that the very celebrities accusing him of scams are nonetheless working with him to drum up media curiosity in meme coin gross sales.

So, the entire image is decidedly murky. However what is obvious is that Arora has had a repute for having an extended listing of movie star contacts for greater than a 12 months, in response to a listings supervisor at a crypto change who labored with Arora and who needs to stay nameless.
“In truth, even from that point, his primary promoting level could be that he was in contact with a lot of celebrities in addition to porn stars,” the itemizing supervisor, BA, tells Journal.
Journal has obtained a listing of high-profile celebrities and grownup movie stars, with endorsement costs starting from $6,000 to as excessive as $315,000, allegedly circulated by Arora.
How this relative unknown gained entry to so many celebrities (if he certainly did) stays a thriller. Nonetheless, Arora has been linked to actress Lindsay Lohan by her husband, Bader Shammas, who was listed on the B2B contacts platform Clodura.ai because the chief development officer at Arora’s now-defunct ZelaaPayAE mission.
Nonetheless, to complicate the hyperlink, there are additionally historic allegations that Arora listed folks as advisors on his ZelaaCoin mission who weren’t concerned.
A document of a Telegram channel for a RICH token launch from March (previous to this week’s Wealthy the Child developments) particulars what seems to be a three-day presale performed by Arora on Avalanche.

Within the channel, Arora is seen soliciting potential traders, main them to ship funds to an tackle.
“He eliminated the liquidity inside 5 minutes of launching the coin,” alleged one investor, who requested anonymity.
Liquidity removing is sometimes called a crypto rug pull and has been seen with a number of Arora initiatives.
Cointelegraph can’t affirm Arora personally eliminated liquidity, nonetheless, or the explanations for the removing.
The Avalanche token gross sales seem like a minimal facet hustle in comparison with the intensive path of allegations that date again to 2017, when he was simply a young person.
A number of sources have come ahead claiming that they’ve been mistreated by Arora, who features a level of belief by flaunting his movie star community and opulent way of life on social media.
The sources requested anonymity for worry that their former affiliation with Arora might tarnish their reputations.
Alleged victims declare to have been charmed by Arora’s pleasant conduct and succumbed to investing in his initiatives. Former workers of Arora declare they’ve given up on receiving funds.
Arora stopped responding to Journal’s messages when requested to reply to a number of public accusations made in opposition to him. We’ll replace this story if we hear extra from him.
From Drake to Caitlyn Jenner: Sahil’s purported movie star value listing
Listings supervisor BA tells Journal he met Arora in March 2023 when he was working as an inventory supervisor at a crypto change. BA says Arora messaged him “each every so often” to see if he might assist with completely different deal flows.
“In truth, even from that point, his primary promoting level could be that he was in contact with a lot of celebrities in addition to porn stars,” BA tells Journal.

A doc shared with Journal, which BA claims was given to him by Arora, particulars the costs that Arora claimed he might safe endorsements from 45 completely different celebrities, film stars, musicians, and athletes. The worth listing ranges from $6,000 to $315,000. Caitlyn Jenner is on the listing for $15,000, whereas Wealthy The Child is listed for $25,000.
Different celebrities on the listing embrace Justin Bieber ($315,000), The Weeknd (value “topic to content material”), Tom Holland (TBD), Eminem ($140,000), Kim Kardashian ($315,000) and Jamie Foxx ($65,000).
The listing additionally comprises celebrities with prior associations with crypto, together with Snoop Dogg ($125,000), Floyd Mayweather ($15,000), Lindsay Lohan ($10,000) and Soulja Boy ($7,000).
Journal doesn’t counsel that any of the celebrities agreed to advertise cryptocurrencies for these costs or had any discussions with Arora; simply that their names seem on a listing he allegedly circulated.
A separate value breakdown in a sequence of Arora’s obvious messages to BA that was forwarded to Journal particulars costs linked to 41 completely different grownup movie stars, with costs starting from $500 to $9,900 for a tweet, a observe and a social media story bundle.
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“What actually shocked me even to at the present time is the way in which he goes about,” BA says. “He does attempt to act like a pal and tries to construct up plenty of this goodwill so as to see in the event you guys can collaborate.”
Arora gained BA’s belief not solely as a frequent direct contact, however with the quite a few photographs of himself with well-known celebrities, together with a screenshot of him speaking to Canadian rapper Drake. (Drake can also be on the listing with the word “topic to content material.”)
Though BA couldn’t decide whether or not the screenshot was reliable, Arora’s obvious rapport and connections led him to suppose it appeared pretty plausible.
BA claimed it was tough to inform what was true and what was not talking with him.
“He doesn’t actually have any emotions of empathy, however he’ll combine actuality with falsehoods rather well. So that you don’t actually know when he’s telling the reality and also you don’t know when he’s telling a lie.”
BA says that round November, Arora satisfied him to put money into his new mission, Habibi. Habibi was introduced to BA as a social finance utility much like Buddy.tech however focused towards the Center East.
BA says he and a few his private associates participated within the mission’s presale privately, though its official preliminary DEX providing (IDO) was on the GemPad platform, however the mission’s worth dropped by 99% quickly after launching.

“I gave away our belongings to him for now this nugatory coin, I used to be simply very upset,” BA says.
Individually, a Solana-based meme coin mission tells Journal that they misplaced cash to Arora, after he launched them to an American rapper.

A screenshot of an alleged message change shared with Journal exhibits Arora performing because the intermediary between the 2 events in a promotion deal that was agreed for $20,000. However Arora provides one other $5,000 to the value, claiming that the movie star rapper referred to as for the next value.
“After the fee was performed, they simply disappeared,” the CEO of the Solana meme coin mission claims.
The mission’s chief says that they weren’t certain whether or not the movie star was even concerned however provides that it’s attainable either side have been duped by Arora.
Who’s Sahi Arora
Arora got here to the tech scene as a 17-year-old enterprise prodigy from India’s Gurgaon, a metropolis bordering the capital, New Delhi.
In keeping with the Occasions of India, the younger entrepreneur dropped out of Pathways College, one of many ten costliest faculties within the nation.
He received busy shortly after leaving faculty.
In 2017, he reportedly based a taxi app to “tackle” Uber, partnered with actor Sahil Khan (who was just lately arrested) to launch the promoting platform Tabverts, based the “ground-breaking” iris scanner Eye-D, and reportedly distributed Bitcoin ATMs “internationally” because the proprietor of Vuzelaa Group.
None of those initiatives are dwell anymore.
One of many earliest public allegations in opposition to Arora comes from Vijay Shekhar, founding father of Indian funds big Paytm.
In 2017, Shekhar accused Arora of impersonation, claiming that Arora tried to lift funds utilizing Paytm’s identify. Shekhar shared a screenshot of an e mail that included Arora’s e mail tackle tied to Vuzelaa.

Sahil Arora’s path of allegations dates again to 2017
Considered one of Arora’s most well-known companies is called ZelaaPayAe, which Arora seems to be fairly pleased with.
“I additionally owned the most important crypto mission of Dubai referred to as ZelaaPayAE in some unspecified time in the future, the one [one] with an unique partnership with VISA,” Arora tells Journal.
Journal has talked to 3 people who’ve labored for Arora’s ZelaaPay mission.
One, a contractor who requested anonymity, is listed as an official staff member of Zelaacoin, ZelaaPay’s related mission, regardless of engaged on only one design-related order for Arora.
The designer says he give up the mission after studying that Arora had been accused of a number of scams.
“He didn’t [pay me], however I stored telling him I’m going to report him. That’s when he ended up paying after a very long time,” the designer tells Journal, including that the order was price 800 British kilos.
One other pseudonymous worker, who goes by Richard, labored as a Telegram admin for ZelaaPay and Firdaos (one other Arora mission also referred to as NFTz).
The admin claims that they have been paid $250 a month for 3 months. After that, they stopped receiving funds.
“We at all times needed to bug them about it, and he’d lastly pay, however they’d ignore messages for months,” the admin tells Journal, claiming that he’s nonetheless owed $2,000 for his work.
VR, who additionally labored as a ZelaaPay and Firdaos Telegram admin, even went so far as taking out a mortgage on behalf of Arora. VR tells Journal that he was by no means paid again.
The admins shared data of inner Telegram channels with messages courting again to 2020 with Journal, which reveals VR’s frustrations at allegedly not being repaid $40,000 for a token itemizing

“I used to be one of many primary holders in NFTz (I consider the fifth largest), and he requested me for the cash to pay for the itemizing on KuCoin, as he claimed he wanted that quantity! I agreed (and) as a type of assure, he gave me some NFTZ tokens! And guess what occurred? He went on trip to the Maldives together with his girlfriend! The itemizing by no means occurred, and in reality, he later modified the identify of the mission.”
“My lack of expertise and believing in him prompted that cash to be misplaced perpetually!” VR claims.
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Thriller of Sahil Arora’s movie star connections
A number of sources who’ve had private {and professional} dealings with Arora declare that he has at all times boasted his connections with well-known celebrities, however the sources say they don’t know how these connections have been made.
Twitter person Avery Bigweapon, who was one of many first to attach movie star meme cash with Arora, means that it’s attainable the celebrities accusing him of scams are nonetheless working in tandem with Arora.
“Sweet,” an account that seems to help Arora in his Avalanche token launches, agrees with Bigweapon’s principle whereas defending the publicly accused.
“He’s a superb man and did nothing flawed; simply helped celebs to deploy cash,” Sweet says.
Sources even have been scratching their heads for years on how Arora has used his actual identify and racked up so many allegations of impropriety with out severe penalties.
The meme coin mission stated it intends to file a report back to the Dubai police.
“We coordinate it with our attorneys to again it up with affordable proof to have robust proof in opposition to him, which now we have,” they are saying.
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Yohan Yun
Yohan Yun is a multimedia journalist masking blockchain since 2017. He has contributed to crypto media outlet Forkast as an editor and has lined Asian tech tales as an assistant reporter for Bloomberg BNA and Forbes. He spends his free time cooking, and experimenting with new recipes.