Hypercasual and hybridcasual video games writer Voodoo has acquired photo-sharing app BeReal for €500 million ($537m).
Based in 2019, the app steadily rose to recognition with its mission to offer a platform for “authenticity”.
It does this by randomly sending a notification every day to customers, giving them two minutes to take a photograph of what they’re doing. Photographs disappear after 24 hours, and the platform options no likes or followers.
BeReal presently has greater than 40 million lively customers, with half of those stated to make use of the app not less than six days per week.
Progress plan
Voodoo stated it plans to additional put money into the corporate whereas offering experience in product technique, development and infrastructure.
It added it could “additional innovate round new options and refocus on development by means of natural and paid advertising and marketing throughout markets”.
BeReal founder and CEO Alexis Barreyat is about to go away the corporate, although will stay within the short-term to make sure a “clean integration”.
Aymeric Roffé, CEO of one other Voodoo-owned social media app Wizz, will take over as chief exec at BeReal.
“BeReal achieved unbelievable consumer loyalty and development, displaying there’s a common have to share actual, unfiltered experiences with shut buddies,” stated Voodoo CEO Alexandre Yazdi.
“We’re very excited to deliver our groups collectively and leverage Voodoo’s know-how and differentiated applied sciences to scale BeReal into the enduring social community for authenticity.”
BeReal founder Alexis Barreyatadded: “Voodoo has a confirmed monitor report of driving important development in cellular apps.
“Their sources and experience will assist deliver BeReal on a sustainable development path whereas persevering with to ship on its mission to create an genuine world that retains you linked with the individuals you actually care about.”
Voodoo is understood for its experience within the hypercasual and hybridcasual genres, publishing hit titles together with Helix Soar, Mob Management and Block Jam 3D.
Its portfolio has generated seven billion downloads so far and has over 150 million lively customers. The corporate presently employs 800 workers.