Lily’s Backyard developer Tactile Video games has recruited former FunPlus director of promoting Jacob Krüger as its new chief advertising officer.
Becoming a member of the corporate’s management workforce, Krüger shall be chargeable for scaling the corporate’s person acquisition efforts and help the launch of latest titles within the firm’s “rising portfolio”.
Previous to becoming a member of Tactile, Krüger has labored at FunPlus as director of promoting, Scopely as head of person acquisition, and Social Level as CMO.
New rent
“It’s very thrilling to affix Tactile, an organization I’ve been following for a very long time, as CMO,” stated Krüger. “I’m actually trying ahead to working with such an excellent workforce on rising iconic video games equivalent to Lily’s Backyard in addition to launching wonderful new titles.”
Greatest recognized for its hit puzzle and renovate recreation Lily’s Backyard, Tactile Video games’ portfolio contains Makeover Match, Penny & Flo, the Simon’s Cat recreation collection, and Cookie Cats titles.
This text is a part of our Street to Helsinki collection, the place we put the highlight on the Finnish and Nordic video games industries forward of Pocket Gamer Connects Helsinki on October 1st and 2nd.