- Android’s largest viewers for cell recreation downloads was in India this H1, with 4.7 billion installs
- Apple’s largest viewers, the US, generated 851.6 million downloads on the platform
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General cell app downloads surpassed 110 billion within the first half of 2024 alone, up by 9% from H2 2023.
And in response to the brand new State of cell market H1 2024 report from app intelligence firm Apptica, spending rose in the course of the interval too, up by 4.5% and surpassing $50 billion throughout cell apps and video games.
Taking a look at video games particularly, Apple and Android markets generated a mixed $23.8 billion.
These rising outcomes had been a product of a profitable half-year in India, Brazil, Argentina and lots of different international locations around the globe, significantly in Europe.
Efficiency was sturdy sufficient to offset small declines in China and Japan regardless of their significance to the general market, and Android carried the downloads market whereas Apple’s installs declined. Various international locations confirmed clear preferences for one platform over the opposite when it got here not solely to installs, however spending too.
A distinction in downloads
Android’s presence in India was clear throughout H1 2024 with 4.7 billion cell recreation downloads on the platform, up by 6% in comparison with H2 2023 and making the nation the largest marketplace for cell recreation installs wherever.
By comparability, solely 56.5 million downloads in India had been made on iOS, down from H2 2023 and touchdown India in fifteenth place amongst Apple’s markets.
Brazil and Russia ranked second and third for Android’s recreation downloads, at 4.31 billion and 1.92 billion respectively; these set up figures elevated by 5% and seven.8% over H2 2023. In the meantime, international recreation downloads on Android grew by a median 7%, with greater than 27 billion installs in the course of the interval.
Apple’s share of downloads was considerably smaller than Android’s and in contrast to its rival, truly declined from H2 2023. Apple’s cell recreation installs had been down globally by 5% to roughly 3.2 billion – lower than 12% of the determine reached on Android.
Moreover, Apple’s prime three markets all noticed declines in downloads, with the US falling by 1% to 851.6 million, China down 1.6% to 458.7 million, and Japan down 1.4% to 158.7 million. The figures had been however a fraction of these reached on Android, nevertheless it was a really completely different story when it got here to income.
Income race
Android customers contributed over $10 billion to the cell video games market in H1 2024, growing spending by 4.6% over the earlier half-year. The US accounted for the biggest single share at $2.93 billion spent on Android cell video games, and was adopted by Japan’s $1.25 billion and South Korea’s $770 million.
On Android, video video games outperformed different purposes by greater than two instances when it got here to income, in the meantime Apple customers spent extra on different apps than they did on video games.
Even so, cell recreation spending on Apple’s App Retailer exceeded $13.8 billion at a 1.4% improve, indicating the profitable monetisation of iOS customers even when their obtain charges are however a fraction of Android’s.
China represented Apple’s highest-spending market with $3.66 billion spent within the first half of the 12 months, although it fell from $3.9 billion in spending throughout H2 2023. The US ranked second for spending on Apple’s App Retailer, having risen to $3.55 billion, in the meantime Japan landed third place with $2.34 billion.
These prime three territories coated 69% of whole spending on the App Retailer’s cell video games.
“The combination of AI applied sciences permits for extra refined knowledge evaluation, studying person preferences and behavior patterns enabling apps to supply tailor-made content material and companies that improve person satisfaction and engagement,” mentioned Apptica shopper success supervisor Jamie Lou Borile.
“Because of this, the cell app market is changing into extra aggressive, with personalisation rising as a key differentiator in attracting and retaining customers.”