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Progress of latest video games and its apps enterprise propelled internet earnings at Lords Cellular developer I Obtained Video games (IGG) to $HK331 million ($42.3m) through the first half of the yr.
In response to the corporate’s newest financials for H1 2024, video games income on the agency hit HK$2.3 billion ($298.4m) in H1 2024, up 1% year-over-year. The corporate’s apps enterprise, which incorporates the Hyperlink messaging platform, noticed income rise by 116% Y/Y to HK$409m ($52.5m)
Total income on the agency hit HK$2.74bn ($350.8m), an increase of 9% Y/Y.
Video games breakdown
IGG’s flagship sport Lords Cellular, launched in 2016, continues to be the corporate’s largest earner, accounting for 49% of income, or HK$1.34bn ($171.9m), through the first half of the yr.
Extra lately launched titles, akin to 2021’s Doomsday: Final Survivors and 2022’s Viking Rise, generated roughly HK$500m ($64.1m) and HK$300m ($38.5m), respectively, through the interval. They accounted for 18% and 11% of the corporate’s complete income.
IGG attributed the efficiency of those two technique titles, in addition to its apps enterprise, as the first causes for the corporate’s income development.
The corporate’s apps enterprise hit a record-breaking HK$400m ($51.3m) in income through the first half of the yr, accounting for 15% of its complete gross sales.
Trying forward, IGG stated it plans to utilise AI and generative AI applied sciences in its operations. This consists of leveraging AI tech to “improve R&D effectivity”, and utilizing genAI instruments in sport design, artwork manufacturing and programming.
The corporate additionally has a brand new title within the works referred to as Recreation of Sky, which you’ll be able to see on AppMagic right here.