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Playtika has entered into an settlement to amass Cube Desires developer SuperPlay in a deal that might be value as much as $1.95 billion.
The settlement will see the writer pay $700 million up-front for the studio with a further $1.25bn topic to attaining sure monetary targets over the subsequent three years.
The corporate mentioned the deal would add “an skilled crew to Playtika with a observe report of launching new, profitable video games”. It expects SuperPlay to be a “significant progress driver” as soon as the acquisition is full.
The acquisition is anticipated to shut in This autumn 2024.
Dream deal
“We see the acquisition of SuperPlay as a key transfer in strengthening Playtika’s management in cellular gaming, driving progress with scaled titles, and unlocking new alternatives,” mentioned Playtika CEO Robert Antokol.
“SuperPlay’s confirmed expertise and success in navigating complicated environments align seamlessly with our crew. Collectively, we’re increasing our means to ship distinctive experiences to gamers worldwide.”
SuperPlay co-CEOs Gilad Almog and Eyal Netzer commented: “We’re extremely excited for this chance. It’s a testomony to our wonderful crew who carry creativity and keenness to every part we make. With Playtika’s backing and help, we’ll proceed rising probably the most memorable and interesting video games of their class, and change data that can propel one another to new heights.”
SuperPlay was based in 2019 by former Playtika workers Ilad Almog and Eyal Netzer, and ex-Rovio senior sport designer Elad Drory.
The studio’s flagship sport is ‘coin looter’ title Cube Desires, which it launched in October 2019.
In accordance with AppMagic, the sport has generated $466.8 million in gross income ($326.8m web) to this point. PocketGamer.biz spoke to co-founder Drory earlier this yr concerning the title’s progress, which is having its finest yr to this point.
Its second title is Domino Desires, launched in January 2023. That sport has amassed $41.4m from participant spending to this point, as per AppMagic estimates. August 2024 was mentioned to be its finest month but because the title continues to scale.