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Gamelight, the AI-powered person acquisition platform for cell video games, has been named the primary rewarded supply globally within the newest AppsFlyer Efficiency Index, reinforcing its place as a number one cell advertising and marketing platform. This prestigious recognition highlights Gamelight’s success throughout a number of genres and geos, together with its fast enlargement into Japan and South Korea, the place it additionally ranks among the many high platforms.
Dominating the Rewarded Person Acquisition Panorama
The AppsFlyer Efficiency Index is a extensively recognised normal in cell promoting, rating the best-performing media sources yearly. Primarily based on in depth information evaluation, this newest version highlights Gamelight’s dominance as a rewarded supply. With its superior platform and modern method, Gamelight has remodeled rewarded person acquisition (UA) right into a key development driver for recreation publishers throughout the globe.
This shift has led to Gamelight’s rise to the primary spot in rewarded advertising and marketing, surpassing many established sources within the trade. Moreover, Gamelight has solidified its standing as one of many high cell advertising and marketing platforms, recognised for delivering distinctive outcomes throughout varied classes.
Within the earlier AppsFlyer Efficiency Index, Gamelight was already ranked among the many high three platforms in a number of classes, demonstrating constant development and affect. This yr, it has not solely excelled within the rewarded house however has additionally achieved #2 rankings throughout all media sources in key verticals and geos, together with Informal gaming in Western Europe, Japan, and South Korea. These accomplishments spotlight Gamelight’s dedication to delivering high-quality person acquisition at scale.
Increasing into Key Markets: Japan & South Korea
Gamelight’s current enlargement into Japan and South Korea has resulted in high rankings throughout each areas. In these necessary cell gaming markets, Gamelight has secured main positions, notably within the Informal gaming vertical, the place it ranks among the many greatest performers.
These achievements exhibit Gamelight’s potential to efficiently adapt its rewarded UA methods to numerous markets, additional strengthening its presence and affect on a worldwide scale.
“The popularity from AppsFlyer Efficiency Index solidifies Gamelight’s position in reshaping the cell advertising and marketing panorama, and we’re excited to maintain pushing boundaries in rewarded person acquisition.”
Günay Aliyeva, Co-founder Gamelight
The Gamelight Impact: Shaping the Rewarded UA Ecosystem
Since its launch, Gamelight has been a driving drive in elevating rewarded UA from a secondary person acquisition channel to a main focus for recreation publishers. Its modern use of a sophisticated AI algorithm and information analytics has impressed new firms to undertake the mannequin, driving a wave of development within the rewarded advertising and marketing ecosystem.
Gamelight’s highly effective AI algorithm meticulously analyses person behaviour and preferences, permitting Gamelight to ship extremely focused and efficient campaigns. This AI-powered precision concentrating on matches customers with video games they’re most probably to get pleasure from, boosting retention charges and maximising lifetime worth (LTV). By prioritising key efficiency indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight constantly drives excellent outcomes, offering its companions with a aggressive benefit in person acquisition and income development.
The corporate’s affect has been notably seen in bringing iOS to the forefront of rewarded promoting, increasing its presence throughout platforms and reshaping trade requirements. Beforehand, iOS had a comparatively small presence in rewarded channels. Nevertheless, Gamelight’s impression has shifted the panorama, prompting extra firms to undertake Gamelight’s product mannequin and implement related methods.
Conclusion: Gamelight on the Forefront of Cellular Advertising
Gamelight’s recognition within the AppsFlyer Efficiency Index because the primary rewarded supply and as a high cell advertising and marketing platform highlights its ongoing success and management. The platform’s rise in Japan, South Korea, and throughout Western Europe proves its potential to drive high-quality person acquisition and outperform main rivals.
Because the rewarded UA panorama evolves, Gamelight continues to cleared the path, serving to recreation publishers worldwide optimise their campaigns and obtain vital development. This newest achievement within the AppsFlyer Efficiency Index units the stage for continued innovation and success within the cell gaming trade.