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SuperScale has raised $1.2 million to assist the launch of its new analytics service SuperPlatform.
The toolset goals to carry collectively knowledge factors inside a video games enterprise from over 40 sources throughout advertising and marketing, product and finance right into a single AI-powered analytics platform.
Options embrace predictive modelling, automated knowledge well being monitoring and a ‘command centre’ that permits executives and traders to mannequin shifts in technique.
‘Cashflow constructive’
The platform was soft-launched in August 2024 and presently has greater than 60 studios signed up. The transfer represents a shift to the SaaS mannequin for the corporate, which famous it has “already turn out to be cashflow constructive” following the device’s launch.
SuperScale’s funding spherical was led by current traders together with Throughout Personal Investments, LevelUp Ventures, Zero One Hundred, and Enterprise to Future Fund, in addition to new investor Strecko Investments.
The agency is presently extending the funding spherical by an additional $2.15m by the top of 2024. The funding comes over a yr after SuperScale raised $5.4m in a Sequence A.
“Apple’s privateness adjustments and the post-pandemic stoop rocked the video games trade,” stated SuperScale founder and CEO Ivan Trančík.
“CEOs, CFOs and traders have been stored up at evening, scrambling to implement radically completely different enterprise methods throughout their organisations. By consolidating important instruments and analytics into one platform, we give studios of all sizes the peace of thoughts to belief their enterprise knowledge once more, whereas decreasing the necessity for a number of platform instruments or expensive inner options.”
He added: “SuperPlatform is our flagship SaaS providing and is the end result of eight years of inner improvement, encompassing all of the instruments and fashions developed by SuperScale. It has already delivered file earnings to our companions as a part of our current complementary options and, by providing it as a unified platform, we will empower a much wider vary of studios to attain unprecedented outcomes.”
PocketGamer.biz will publish a full interview with Trančík later as we speak.