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AppLovin-owned cellular app measurement and advertising agency Alter has appointed former chairman Andrey Kazakov as its new CEO.
He replaces Simon Dussart within the prime position, although no point out of the previous chief govt was was offered within the announcement on Saturday.
Kazakov beforehand based Acquired.io in 2017, which was later bought by Alter. His final place on the firm was chairman, earlier than he moved to AppLovin as VP income, non-gaming following the acquisition of Alter.
“Essential modifications”
The change of CEOs comes amid an unspecified variety of layoffs on the firm. In a press release, Kazakov stated there had been “vital modifications” at Alter because it seems to be to run an “engineering-first” firm. No direct point out of the redundancies was offered.
“I see nice potential to run Alter as an engineering-first organisation that innovates and brings extra practical capabilities to our clients,” he stated.
“Advertising and marketing efficiency information and enabling clients to leverage it stays the principle purpose advertisers associate with MMPs. So, we’re targeted on bringing extra AI and automation to the MMP enterprise.
“Whereas MMPs allow advertisers to entry their information, enterprise selections are made and executed exterior of it and that is a transparent alternative for us to execute on. I strongly really feel the MMP trade has stagnated lately and we’re going to focus completely on increasing advertisers’ capabilities and offering them with a aggressive edge to develop their enterprise.”