- Mamboo is being bought again to its founding staff
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MY.GAMES is renewing its “dedication” to rising within the midcore style by promoting Looking Season writer Mamboo to its founding staff.
The sale will mark a transfer away from hybridcasual for MY.GAMES as the corporate will as a substitute direct its consideration to its “major core enterprise” – growing and publishing midcore titles.
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MY.GAMES acquired Mamboo three years in the past as a writer specialising in informal and hypercasual video games. The deal enabled Mamboo to increase into hybridcasual, a class that’s boomed since 2021. Business-wide, the style generated 800% extra income per MAU than hypercasual final yr.
Firms like SayGames are nonetheless investing within the style, however evidently midcore stays high precedence for MY.GAMES. Because of this distinction in course, the choice to separate has been reached.
After promoting to its founding staff, Mamboo will proceed independently in hybridcasual video games and the “skill-based” sector.
“Working with Mamboo has been a precious journey for MY.GAMES. Nonetheless, contemplating the totally different focuses of our companies, we made a strategic choice to half our methods,” mentioned MY.GAMES CEO Elena Grigorian.
“We imagine that Mamboo has sturdy prospects of their area of interest and need the staff success of their future endeavours. We belief that this transition will enable Mamboo to proceed rising towards their targets and allow their groups to unlock their full potential.
“As for MY.GAMES, we are going to stay dedicated to growing midcore video games that captivate hundreds of thousands, lead their genres, and foster long-term engagement with gamers.”
A consultant from the founding staff added: “Mamboo has demonstrated steady year-over-year progress in income and EBITDA, together with a excessive variety of each day lively customers. The corporate’s core enterprise will stay centered on delivering best-in-class hybrid informal video games worldwide.
“Following the completion of the latest deal, the founding staff will focus on their strategic priorities within the skill-based gaming sector. With our in depth expertise in scaling operations, we’re assured in our skill to change into a high 5 participant on this style inside the subsequent three years.”
Mamboo’s printed video games embrace Billion Builders, Volley Beans, Fish Idle and Shift Race, the latter having reached 15 million downloads in its first three months.