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Maintaining with trade traits is essential to staying forward within the video games trade and making certain you do not fall behind.
At Pocket Gamer Connects, we commonly run our ‘World Tendencies’ observe, offering an expansive view of the sector’s newest ttrends, information, figures and insights from around the globe. In truth, the observe will return as soon as once more at PGC London 2025 on January twentieth to twenty first.
On this new common sequence, we have reached out prime trade leaders to share their insights and expectations on the state of play and the way they see the subsequent few years shaping up.
We spoke to Pocket Gems CEO Ben Liu, whose studio has labored on hit video games like Episode and Struggle Dragons, concerning the 12 months’s prime traits, challenges, and the artwork of constructing an amazing recreation.
PocketGamer.biz: May you inform us a bit about your organization and what you’re at present engaged on?
Ben Liu: Pocket Gems is among the pioneers of cell video games. Our video games have been downloaded over 500 million occasions and generated a couple of billion of gross sales.
Our most profitable product, Episode, has modified the lives of creators all around the world who craft tales that say one thing significant about themselves and join with tens of millions of neighborhood members. Struggle Dragons has introduced individuals from all walks of life collectively to do battle and conquer the world.
Past our present video games, now we have been engaged on creating new recreation experiences based mostly on our power in interactive storytelling.
How have the final 12 months been on your firm?
The final 12 months have been difficult because the trade adapts to post-pandemic participant behaviour and the adjustments to the promoting market.
A big a part of our group is targeted on enhancing our present video games and persevering with to do every thing we will to please our gamers and help our creators.
“The final 12 months have been difficult because the trade adapts to post-pandemic participant behaviour and the adjustments to the promoting market.”
Ben Liu
It’s additionally been a time of creativity as now we have gone again to our roots and give you new concepts that push the frontiers of what’s potential.
What do you assume the most important traits within the trade have been during the last 12 months?
Past what I discussed, it’s additionally been encouraging to see new indicators of life out there with new video games and enterprise offers.
Talking personally, it’s been actually enjoyable as a gamer to see so many actually good video games come out based mostly on years of dedication and craft.
What do you assume are the important thing traits, challenges and alternatives for the subsequent 12 months, and the way will you be taking them on?
We’re very narrowly targeted on our mission to develop nice video games and see plenty of alternative to deliver a brand new recreation to market.
As a inventive and technical group that has labored collectively for a few years, we’re particularly impressed by latest advances in know-how occurring around the globe and dealing on methods to boost our concepts with them.
We’re actively experimenting with plenty of new issues and hope to seek out the best participant dealing with functions for them quickly.
“It’s been encouraging to see new indicators of life out there with new video games and enterprise offers.”
Ben Liu
What do you assume is most necessary to a cell recreation’s success in 2024?
Despite the fact that the bar has gone up, the identical issues nonetheless apply. It begins with a enjoyable recreation that gamers love.
The sport must be broadly interesting to a big sufficient neighborhood of gamers by way of a mix of fantasy, advertising and marketing attraction, and novelty. And then you definately want some luck and magic.
Have you ever moved onto platforms exterior of cell? And if that’s the case, why? If not, is it one thing you’re contemplating?
Our focus continues to be cell as a result of it’s what we all know greatest and the place we see the most important alternatives for our firm.