Abstract
- Xbox could license branding to third-parties.
- Microsoft exploring third-party {hardware} partnerships.
- Microsoft planning to enter moveable gaming area.
Whereas Microsoft is now open to having a few of its greatest first-party titles seem on competing platforms, a brand new rumor mentions that we may see the Xbox branding on {hardware} that Microsoft doesn’t even make.
This newest rumor comes from Home windows Central, who claims that Microsoft is exploring choices in letting third-party producers construct Xbox-branded gadgets, and this might lengthen so far as letting these third-parties straight use the Xbox working system.
Xbox Gaming Units Constructed By Third-Events Gaining Steam Attributable to CES 2025
Whereas nothing has been teased or introduced by Microsoft, the rumor good points floor due to an upcoming Client Electronics Present (CES) 2025 presentation.
At CES 2025, tech firm Lenovo is holding a gaming handheld occasion the place a few particular visitors are confirmed to attend. There’s Pierre-Loup Griffais, one of many designers of Valve’s Steam Deck, and likewise Microsoft’s Jason Ronald, the vp of Xbox gaming gadgets and ecosystem. Apparently sufficient, Ronald is now launched as Microsoft’s “VP of next-generation.”
May Ronald attend to speak about Home windows gaming on Lenovo’s moveable gaming gadget or one thing else? Even when Ronald would not announce something on the occasion, it doesn’t suggest this little rumor is unfaithful.

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Xbox division boss Phil Spencer has publicly confirmed that Microsoft is engaged on an Xbox moveable gaming gadget, although it is “years away” from seeing the sunshine of day. Permitting third-party producers to make gaming gadgets with the Xbox model and even the Xbox working system may speed up Microsoft’s plans to enter the moveable gaming area.
In latest months, Microsoft’s imaginative and prescient for Xbox gaming has transitioned from pushing for gross sales of its Xbox Sequence X|S consoles utilizing console exclusives as a key draw to now pushing for cloud gaming, asserting its main first-party video games for competing platforms months upfront. If this newest rumor is the true deal, then moveable gaming is one other avenue Microsoft is trying to step into to develop its gaming footprint additional.

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It is not simply Microsoft that is trying to bolster their income with moveable gaming. Final month, a rumor surfaced stating how Sony is reportedly engaged on a PS5 handheld console, although do not count on it to be launched anytime quickly. The rumors point out that each Sony and Microsoft are gearing as much as take a bit out of the profitable moveable gaming sector, a portion that is been dominated by Nintendo for many years now ever for the reason that first Recreation Boy’s launch in 1989.
As with each rumor, take it with a grain of salt for now. CES 2025 is ready to kick off January 7, 2025. We’ll let our readers know if Microsoft shares any Xbox gaming plans there.

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