- A brand new report from Almedia, primarily based on Atomik Analysis’s survey, discovered 77% of cellular devs have run reward-based advertising and marketing campaigns
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95% of builders utilizing reward-based advertising and marketing campaigns imagine this has given them a aggressive edge within the video games market, in keeping with a brand new report from Almedia.
Exploring reward-based UA and PR campaigns, half one in every of this Rewarded Returns examine has leveraged information from an internet survey by Atomik Analysis, during which 502 cellular recreation builders answered within the UK and the US.
In response to that survey, 77% of cellular recreation devs have run reward-based advertising and marketing campaigns and solely 5% of them haven’t felt a resultant aggressive benefit. 82% additionally famous that reward-based campaigns have outperformed extra “conventional” advertising and marketing strategies.
In the meantime, among the many 23% who haven’t used reward-based campaigns, 62% acknowledged issues about “falling behind” and 43% intend to start utilizing them in 2025.
Adjustments and challenges
Whereas 64% of cellular recreation devs think about the present trade’s UA atmosphere difficult, 54% shared that they’re optimistic about person acquisition changing into simpler in 2025.
Almost three-quarters of respondents, 72%, mentioned they supposed to extend their UA spending in 2025.
“The cellular video games trade continues to navigate intricate technological and privacy-related person acquisition challenges. But our analysis reveals that the tide could also be turning for the higher,” Almedia claimed.
In response to the survey outcomes, essentially the most important problem within the present UA panorama is monitoring and measurement, a results of altering privateness rules over latest years. Consumer churn and excessive CPIs are the subsequent most prevalent issues,
A sizeable 46% of builders shared issues round fraud, corresponding to invalid visitors charges and advert fraud, and 12% don’t even belief some conventional UA sources in anyway. However, 34% acknowledged that they’ve “full belief” within the extra conventional UA sources.
Return on advert spend has additionally improved for 68% utilizing reward-based campaigns in comparison with different methods.
“Reward-based person acquisition has developed from a channel as soon as seen with scepticism into a classy, data-driven method which delivers distinctive returns for gamers and advertisers alike,” mentioned Almedia founder and CEO Moritz Holländer.
“The numbers present this is not simply one other UA pattern, however a aggressive benefit which is rapidly turning right into a non-negotiable a part of cellular gaming advertisers’ advertising and marketing methods.”
It’s value noting that Almedia itself specialises in gamified promotion within the UA enterprise. Unbiased company Atomik Analysis was recruited for the examine.
Half one of many Rewarded Returns report, which could be discovered right here, will likely be adopted by half two this March.