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“We must be keen to kill weak tasks and be taught from failures,” stated Supercell’s Maya Hofree, normal supervisor of Hay Day.
In fact, Hay Day is way from a type of failures – in reality it’s now 12 years previous and nonetheless going sturdy. Its authentic mission to be “the primary farming life-style simulator” holds agency.
A farmer’s dozen
Initially titled Mission Soil, Hay Day was Supercell’s first sport designed for iPad – each having launched in the identical yr, 2012, in a time when free-to-play was nonetheless a fledgling monetisation technique and Fb video games reigned. There have been far fewer video games designed with touchscreens in thoughts, thus Hay Day was developed to fill the area out there.
Right now, Hofree shared at PGC London 2025 that Hay Day has a improvement crew of fifty folks, comprised of three “subcells” which give attention to completely different attributes of the sport. There are additionally eight leads outdoors of the subcells who make sure that they every talk and collaborate.
Hofree additionally shared that multiple billion barns have been created in Hay Day so far, and that the sport continues to carry out “constantly” steady. She even shared inner metrics on Hay Day’s month-to-month energetic participant base throughout its 12-year lifetime, demonstrating a turnaround from a years-long decline.
“Now we have a extremely loyal, steady participant base, which has even been rising in the previous few years,” stated Hofree. “The sport remains to be related and nonetheless has a development virality contact to it. If we need to ship one of the best expertise to gamers, we nonetheless must develop.
“We’re not speaking about scaling income. We’re speaking about making one of the best sport that we are able to, and having as many individuals play it as attainable. We need to be the primary farming life-style simulator.”
Answering an viewers query, she famous that if pressured to decide on between Hay Day’s current and potential audiences, retaining these present gamers is the highest precedence. In consequence, improvement selections are made in step with Hay Day’s authentic imaginative and prescient, increasing on the “fantasy of being a affluent farmer”.
On the similar time, Hofree stated that every new characteristic does attempt to “problem” that definition: “Being a affluent farmer… What does that imply? What did it imply earlier than and what does it imply at present?”
She additionally instructed Hay Day “nonetheless has quite a bit to ship to a brand new viewers”, with the current Gordon Ramsay collaboration kickstarting a brand new marketing campaign to pitch Hay Day as a soothing sport.
“That is just the start,” stated Hofree, regarding the collab. “There’s much more to return.”
The primary day of PGC London 2025 is sort of a wrap, however which means there’s loads of protection to make amends for from all through Day One and a complete host of additional talks nonetheless to return on Day Two, January 21. Take a look at the total schedule right here.