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Sleep monitoring app Pokémon Sleep has surpassed $140 million in 1.5 years since its launch, thanks overwhelmingly to participant spending in Japan.
As of Pokémon Sleep’s year-and-a-half anniversary on January seventeenth, 2024, the title had made $144.3 million gross worldwide in keeping with AppMagic estimates. Gamers in Japan contributed $104.9 million of that complete or 73% of world earnings.
The nation’s spending share has remained constant for a while, with the USA and Taiwan remaining behind in second and third place at 14% and 4% respectively.
As of the year-and-a-half anniversary, this equated to $19.9 million and $4.9 million in gross participant spending from the US and Taiwan respectively.
A sleeper hit
Pokémon Sleep launched globally on July seventeenth, 2023 as the primary new cell Pokémon title in almost two years. Following Tencent’s 2021 MOBA Pokémon Unite, Sleep turned one thing of a sleeper hit, producing virtually double Unite’s cell income and rating because the third most profitable Pokémon cell recreation previous to TCG Pocket’s affluent launch.
On account of TCG Pocket – now the second greatest behind Go – Pokémon Sleep has slipped into fourth with its $144.3 million, nonetheless no small feat for a year-and-a-half’s earnings.
After Sleep generated $56.2 million in its first six months, it proceeded previous $100 million only one week earlier than its first anniversary. Hitting $144.3 million 1.5 years in marks one thing of a slowdown, subsequently.
The title nonetheless commonly reaches above $300,000 in each day income, although it has did not surpass $500,000 since September ninth, 2024.
Sleep’s slowdown has largely resulted from fewer spending surges on main occasions slightly than a noticeable ongoing decline.
Income beforehand noticed sudden boosts with occasions like Entei Analysis, for instance, which launched a well-liked Legendary Pokémon on Could twentieth, 2024. Day by day participant spending accelerated by 179% to $820,000 that very same day.
Quick-forward to 2025, and smaller-scale occasions like Tremendous Talent Week noticed each day income spike by 75% on January twentieth to simply $205,000, nonetheless a noteworthy rise however a lot much less so than final 12 months’s Legendary occasions. The sport’s subsequent occasion, Good Sleep Day, is scheduled for February eleventh.
1.5-year anniversary presents are additionally obtainable in-game till April eighth, including additional incentives to log in and sleep.
“Because of help from all of you researchers, Pokémon Sleep has reached its 1.5-year anniversary! Thanks for having fun with your sleep analysis with Snorlax and different Pokémon,” the Pokémon Sleep crew stated.