The Leisure Software program Affiliation is launching a brand new gaming occasion to switch E3, which was completely canceled in 2023. In accordance with Engadget, the brand new occasion known as iicon (quick for “interactive innovation convention”) and can function lots of the identical main gaming firms that when participated in E3. “Sony, Nintendo, Microsoft, Disney, EA, Epic Video games, Ubisoft, Sq. Enix, Take Two Interactive, Amazon Video games and Warner Bros. Video games are all named as contributors.” From the report: [T]he bulletins on social media promote iicon as being for “visionaries,” “changemakers” and “innovators,” so our greatest guess is that this occasion will swing extra towards the company aspect of gaming the place folks would possibly use that language unironically. If that is the case, this may not actually be a alternative for the heyday of E3, when studios massive and small would showcase their upcoming initiatives and drop internet-breaking surprises. As an alternative, the inaugural occasion in April 2026 seems like it is going to focus extra on transferring the needle, model alignments and synergy.