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Niantic’s Pokémon Go has recorded its highest participant spending of the 12 months to date throughout the Pokémon Go Tour Unova – International weekend.
The most recent instalment within the annual Tour collection – this time with a deal with Unova Pokémon from Nintendo DS video games Black, White, Black 2 and White 2 – occurred on March 1st and 2nd, 2025 and noticed Pokémon Go earn $19.8 million.
The determine comes in line with AppMagic knowledge, combining gross participant spending between the App Retailer and Google Play, which means true earnings have been doubtless increased nonetheless when together with funds made on Pokémon Go’s internet store.
Shiny incentives
Pokémon Go Tour: Unova – International adopted shortly after February’s paid real-world Tour: Unova occasions in Taiwan and the US.
As has turn out to be a yearly custom, the International model provided gamers worldwide a delayed alternative to seize and battle the identical Pokémon species from Unova without spending a dime, albeit with out the identical stage of neighborhood interplay provided in particular person.
Paid tickets have been additionally accessible for Unova – International to unlock further rewards and earn an unique encounter with the extremely uncommon Legendary Pokémon Victini.
An extra $4.99 buy was additionally accessible for brand new Masterwork Analysis, which granted entry to a paid-only quest line ultimately main to a different Legendary encounter, this one with a shiny Meloetta.
Although Meloetta has existed in the primary collection video games since 2011, its shiny model was by no means accessible previous to October 2024. At the moment it was lastly launched as a reward within the storage app Pokémon Dwelling, unlocked by finishing all the Scarlet and Violet PokéDex of over 650 Pokémon.
A one-off buy in Go only a few months later was doubtless rather more achievable for a lot of.
Pokémon Go’s each day income verged on $10m on March 1st, up 46% over the day prior and making this its most profitable day of 2025 to date. Spending hardly slipped in any respect on March 2nd, at $9.8m, incomes Pokémon Go Tour: Unova – International its most profitable days since July 14th, 2024, when income hit $11.1m.
Unova – International additionally outperformed final 12 months’s Sinnoh – International occasion, the earlier instalment within the Tour collection which occurred on February twenty fourth and twenty fifth, 2024. These two days noticed Go earn $18.6m, roughly 6% lower than the 2025 version.
Though, Unova – International’s $19.8m nonetheless got here simply in need of Hoenn – International’s $20m in 2023.
With staple shiny Legendary Pokémon encouraging gamers to spend on Raids, limited-time quests preserving gamers logged in, themed Pokémon species lineups tapping into nostalgia and series-wide rarities accessible for a worth, it’s evident that Niantic has the system all the way down to make Tour occasions successful.
Unova – International was no exception, additional establishing Tour as certainly one of Go’s greatest occasions of the 12 months, usually solely behind the anniversary.
The system has additionally been examined in Niantic’s second-biggest AR recreation, Monster Hunter Now, to “roaring success”.