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Pocket Gamer Connects, the main worldwide convention sequence for the worldwide video games trade, is coming again to San Francisco on March seventeenth to 18th, 2025.
This must-attend occasion will unite greater than 750 trade professionals for 2 days of studying, pitching and networking. Attendees will dive into expertly curated convention tracks exploring the most recent traits in cellular, protecting every part from trade development engines, consumer acquisition, and HTML5 to the funding panorama, monetisation, and UGC.
One in every of our skilled audio system is Archie Stonehill, head of product at Stash, who is ready to host the discuss Easy methods to Steer Gamers to Your Net Store (With out Breaking the Guidelines!).
We spoke with Stonehill to study some net store ideas and listen to all concerning the worth of bundles, participant conversion and extra.
PocketGamer.biz: What’s going to you be discussing in your discuss at PGC San Francisco?
Archie Stonehill: By now, the gaming trade largely understands all the advantages net shops convey – saving on the 30% charges, extra income, deeper relationships with gamers, first-party knowledge, et cetera. However there’s nonetheless one problem we all the time get questions on the way to inform customers to start out spending there compliantly.
“Put money into unifying your in-game and net store catalogues.”
Archie Stonehill
In my discuss, I’ll be answering that precise query – with ideas, methods and real-life examples. You’ll come away realizing the way to market your net store and get extra gamers spending, with out violating any app retailer guidelines!
What’s the most typical mistake you see being made within the video games sector?
The video games trade has primarily targeted its direct-to-consumer efforts on enhancing cost processing, resembling decreasing charges, increasing protection and so forth. Whereas these are nonetheless essential, we’ve reached some extent the place good cost processing is essentially desk stakes.
The actual problem – one which solely studios who’ve been by means of it’s going to totally perceive – is the way to create a DTC net store that gamers take pleasure in a lot, they really select to interact and spend in it.
That requires constructing what we name “DTC participant experiences” – every part from incorporating compelling incentives and rewards to constructing out a whole net portal with content material and group options that additional the model.
That is the narrative we’ve been making an attempt to push at Stash, and it’s nice to see extra studios reframe their strategy to net retailers this fashion.
In the event you may give different cellular video games corporations one piece of recommendation, what wouldn’t it be?
Put money into unifying your in-game and net store catalogues. We frequently communicate with studios who’re struggling to develop their net store, particularly when their most important KPI – net store share of spend – has plateaued.
To interrupt by means of, they should both improve the quantity of gamers within the store (adoption fee) or the spend depth of these gamers (common order worth). In each circumstances, it’s all about creating an online store that feels worthwhile to gamers.
“We’ve reached some extent the place good cost processing is essentially desk stakes.”
Archie Stonehill
If including further content material seems like an excessive amount of of a carry, begin by introducing extra in-game affords. Focus in your excessive conversion fee affords like recurring bundles, event-triggered bundles and LiveOps bundles – not simply fundamental useful resource packs.
One of the best ways to do this is to attach your gamers’ sport account to their net store account and unify the 2 catalogues into one.
Sure, it’s doable!
Can individuals get in contact with you on the occasion? What kind of individuals would you want to attach with?
Completely. In the event you’ve bought questions on enhancing your net store, getting began from scratch or simply need to chat about gaming generally, let’s join. At Stash, we’re all about serving to studios maximise their DTC revenue, and we have a ton of ideas and methods to share. I’m comfortable to move all of it on.
You’ll find me on the convention or arrange a gathering on Meet to Match or LinkedIn. Can’t wait to speak.