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Supercell has kicked off the brand new ClashaMania season in Conflict of Clans because it ramps up its celeb and IP partnerships throughout its portfolio.
The brand new replace brings in WWE stars and modifications the traditional Clans village right into a packed-out-arena. New legendary skins have additionally been launched into Conflict of Clans, together with King Cody, Brutality Queen, Prince Mysterio, Darkness Warden, and The RoyalEST.
Advertising and marketing for the occasion has seen trailers with WWE superstars equivalent to Cody Rhodes and Rhea Ripley.
Portfolio partnerships
ClashaMania is the newest instance of Supercell’s celeb advertising and marketing technique throughout its portfolio. Final 12 months Conflict of Clans noticed Manchester Metropolis and Norwegian soccer star Erling Haaland be a part of the title because the Barbarian King.
The corporate lately partnered with Michael Bolton for a Conflict Royale trailer round Valentine’s Day primarily based across the traditional single ‘How Am I Alleged to Stay With out You’.
Hay Day additionally had a star partnership of its personal, with a trailer starring chef Gordon Ramsay claiming to have discovered interior peace.
Elsewhere, Supercell recruited an all-star solid for the launch of Squad Busters, with a video starring Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett, and Auliʻi Cravalho.
Final 12 months, Brawl Stars tapped one other well-known wrestler and actor, John Cena, as a part of its SpongeBob IP partnership.
Transmedia push
Supercell lately revealed its intentions to broaden its IP out from video games and into TV and movie.
The corporate is hiring for a senior movie and TV improvement government in LA, California to drive improvement of its transmedia ambitions.
As a key a part of the place, the job itemizing mentions monitoring developments in animation, live-action, streaming and conventional theatrical distribution to tell its technique.
Supercell’s push into movie and TV comes as the corporate has shaken up its operations in recent times. The shift helped the developer propel its income to $3 billion in 2024, spearheaded by the revival of Brawl Stars.