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Video games advertising and marketing firm Flexion reported a 9% income enhance for the yr ending December 2024.
Flexion attributed its features primarily to its success in distributing main builders’ video games throughout different app shops.
Since its 2018 IPO, Flexion mentioned it has grown its annual income almost “50-fold” to nearly $100 million by specializing in advertising and marketing video games by way of different app shops.
Its portfolio now consists of a number of billion {dollars} value of video games IP distributed throughout companions like Samsung, Amazon, Huawei, OneStore, and Xiaomi.
Flexion at present distributes over 30 video games on different app shops, with titles incomes a mean of $10m yearly on high of their Google and Apple income.
An period of alternate options
In This autumn 2024, video games supported by Flexion generated a mean of 9.3% of their Google Play income by way of these different platforms.
“With the Digital Markets Act (DMA) coming into pressure in Europe and up to date authorized actions within the US, cell sport builders have felt a new-found freedom to discover their market choices,” mentioned Flexion CEO Jens Lauritzson.
“We’ve already moved past the period when Google and Apple managed every little thing.
“Builders are searching for alternate options that provide higher margins, and extra audiences and income. Partnering with Flexion opens up a spread of market channels with little or no up-front funding.”
Over the previous yr, Flexion has seen a surge in partnerships as builders more and more flip to different app shops for progress.
Notably, King launched Sweet Crush Solitaire throughout different platforms concurrently its Google and Apple debut. Flexion additionally added Battle Machines from Wildlife Studios, Battle Robots from My.video games, and Gossip Harbor from Microfun to its increasing portfolio.