Bungie's Next Game Might Be Delayed As Marketing Plans Said To Be Canceled

Abstract

Sony may delay Marathon’s launch attributable to artwork theft backlash and lack of selling plans.
Bungie is going through challenges with the upcoming sport Marathon, together with combined suggestions from alpha testing.
As of now, Marathon is slated for a September launch, however Sony’s lack of selling might affect the launch.

Final month, Bungie lastly revealed when its newest mission not related with the Future franchise will see the sunshine of day, and it is in September.

Sadly, after the reveal of Marathon, issues went downhill quick for the studio and the sport, as participant suggestions from the closed alpha wasn’t precisely glowing, and there was even a problem relating to stolen artwork, which the studio needed to give an announcement to attempt to comprise the outrage that transpired.

The most recent report in regards to the sport appears to point Sony could be delaying the extraction shooter.

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Within the newest episode of the Sacred Symbols podcast (by way of TheGamePost), Colin Moriarty talked about that primarily based on somebody accustomed to the advertising and marketing plans in an abroad market, Sony has canceled paid advertising and marketing initiatives for Marathon, which the supply states is “thought of a reasonably uncommon transfer for a sport of this excessive profile.”

Moriarty states, “I used to be advised by somebody accustomed to advertising and marketing plans in a key abroad market that there are actually no plans to do paid advertising and marketing for Marathon in any respect. I don’t know if these plans have been affected by what has not too long ago occurred or if that was all the time the plan or no matter. However it’s thought of a reasonably uncommon transfer for a sport of this excessive profile.”

Keep in mind that Moriarty did not say that there’s a delay, however given the artwork theft fiasco, which Bungie mentioned they’re reviewing to take away any property related to it, the combined suggestions from the closed take a look at, and now this? It is onerous to see Sony persevering with with its September launch date.

In fact, there’s numerous time left between now and September, so Bunge might flip issues round inside that timeframe, besides. it is fairly an uphill climb.

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With PlayStation publishing Marathon, the corporate has but to handle the artwork asset subject, nor has it hinteded that its launch date has been moved again.

The corporate is rumored to be internet hosting a brand new State of Play this June, so maybe we’ll hear one thing about it then? We’re preserving our eyes on something that occurs, and if Bungie does delay Marathon, anticipate to listen to it from us right here on DualShockers. For now, Marathon continues to be set for launch on September 23, 2025 on PS5, Xbox Sequence X|S and PC.

Do you suppose Marathon ought to get delayed primarily based on the dangerous press it is acquired not too long ago? Or is any consideration, good consideration?