Borderlands 3 is 95% off on Steam proper now, dropping it to simply $3—its lowest worth ever, and among the finest offers within the 2025 Steam Summer season Sale. And by some means, that screamingly good worth has was one more alternative for Gearbox boss Randy Pitchford to harass Borderlands followers on social media.
“Gross sales like this and Borderlands 3 exhibiting up on console subscription applications took over 5 years from the sport’s launch to occur,” Pitchford wrote on X. “Take benefit when it is right here!”
Good recommendation—Borderlands 3 has been round since 2019 so there is a good probability you have already received it, however in the event you do not, hey, three {dollars}. Thanks, Randy, for bringing this to our consideration.
However he couldn’t assist himself, and continued: “And to set expectations, will probably be even longer earlier than this sort of factor occurs within the subsequent cycle with Borderlands 4.”
To be truthful, I believe that is fairly innocuous too, and fairly presumably correct, until Borderlands 4 bombs for some purpose, and at this level it appears unlikely. PC Gamer’s Tyler Wilde spent just a few hours taking part in a pre-release construct in Might and located it not transformative, however solidly constant—which I believe is what a whole lot of Borderlands followers need.
On the similar time, whereas it is most likely an excessive amount of to explain Pitchford’s message as a gently implied menace, there’s a whole lot of residual sensitivity over Borderlands 4 pricing on the market courtesy of Pitchford’s prior social media hoedown, through which he needlessly floated the spectre of a possible $80 price for the sport. That in the end got here to nothing, however not earlier than per week of throwing palms with randos over it.
So I think a few of that was mirrored in a few of the responses to Pitchford’s more moderen message—sparked not by the probability that Borderlands 4 will not see any type of deep low cost for years to come back, however as a result of Randy simply is not going to cease selecting on the scab.
“You and your workforce make a few of my favourite video games, however you make it actually laborious to love you while you spit crap out like this. It is such as you by no means be taught,” Tanner_AZ303 replied.
“I swear he’s completely horrible at advertising and marketing,” Alacod1 wrote. “Why did this have to be mentioned like this?”
“U actually do prefer to throw water by yourself fireplace Randy,” Smokininja added, whereas MaqApple steered, “I believe you simply must work in your wording boss.”
It spirals down from there, as threads on X are inclined to: A number of messages are supportive of Pitchford’s urge to “assist,” just a few are outright abuse, some expressed doubt that it’ll actually take all that lengthy for Borderlands 4 to get the deep sale therapy, and naturally there are all kinds of particular person requests or calls for of the sport.
There are additionally complaints about each Borderlands 3 and BL4 being “spyware and adware,” a sensational allegation spurred by a current change to Take-Two Interactive’s EULA that spawned a overview bombing marketing campaign throughout the complete Borderlands collection earlier this month. These claims little doubt additionally helped immediate a few of the negativity within the reactions to Pitchford’s message.
To Pitchford’s credit score and detriment in equal measure, he is posting via it, cheerfully responding to messages good and dangerous—in some instances clarifying his place, and in others simply messing with individuals a bit. I do know that urge, and I respect his dedication to it, however his willingness to wade into the fray (and obvious incapacity to keep away from stepping on rakes) is what results in this type of factor.
Will it have any type of materials impression on the success of Borderlands 4? In all probability not. Even so, as Lincoln put it final month, “selecting to not tweet is usually the wiser resolution.” However what enjoyable is that, proper?