This Halloween, Chipotle needs to spice issues up and do extra than simply feed prospects; it needs to decorate them, too.
The burrito maker has joined forces with Spirit Halloween, North America’s largest Halloween retailer, to launch its first-ever costume assortment, it stated in assertion on Wednesday. The publicity stunt takes inspiration from the viral costume memes that each manufacturers have tapped into in recent times.
Beginning on September 6, prospects can snag a dressing up that pays tribute to a few of Chipotle’s iconic (and less-than-iconic) gadgets, together with: serviette, fork, water cup, burrito, and to-go bag. Every unitard is priced at $40 and shall be accessible in sizes from grownup small to XL.
The unitards, or full-body fits, shall be up for grabs on Spirit Halloween’s web site and at choose areas throughout the U.S., together with Chicago, Denver, Los Angeles, New York, and Egg Harbor Township, New Jersey. Prospects in Canada can purchase a dressing up on-line, whereas provides final.
By way of the collaboration, the businesses are attempting to monetize the somewhat-dated quirky costume memes impressed by Spirit Halloween’s luggage. Two years in the past, Chipotle jumped on the bandwagon with a fictional “Chipotle Fork” and a “Chipotle Serviette” unitard, which collectively garnered over 700,000 engagements on-line, the corporate stated.
However that’s not all – Chipotle says it’s brewing up one other “scarily nice provide” for patrons subsequent month, with these particulars nonetheless underneath wraps. The corporate as soon as gave away free meals to prospects who wearing tin foil — like a burrito — on October 31, nonetheless the corporate has since watered down that promotion right into a partial low cost.
Let’s check out the 5 unitards Chipotle is providing this Halloween: