Blizzard Leisure and the Breast Most cancers Analysis Basis (BCRF) have executed it once more, and it is all due to YOU, our devoted Overwatch group! Due to your help of the 2024 “Mercy for a Trigger” marketing campaign, we’ve raised a staggering $12.3 million for BCRF— the second-largest single company donation ever made to the Basis. This brings Overwatch and Blizzard’s whole contribution to over $25 million in life-saving breast most cancers analysis.
Hope for a Brighter Future
Earlier this 12 months, Overwatch teamed up as soon as once more with BCRF, the most important non-public funder of breast most cancers analysis globally. By supporting our in-game “Mercy for a Trigger” marketing campaign, gamers around the globe helped drive this unbelievable fundraising success. 100% of the proceeds from the sale of the unique Pink Mercy skins (minus relevant platform charges and taxes) went on to BCRF’s mission of stopping and curing breast most cancers.
This 12 months’s marketing campaign got here near matching the $12.7 million raised within the unique 2018 Pink Mercy marketing campaign, additional cementing the Overwatch group’s impression on breast most cancers analysis and bringing the cumulative whole to over $25 million raised for life-saving breast most cancers analysis to-date. The 2018 marketing campaign funded groundbreaking initiatives, together with:
- Superior AI strategies for mammogram picture evaluation, bettering breast most cancers prognosis and danger evaluation.
- Predictive fashions for figuring out essentially the most aggressive types of the illness, together with triple-negative breast most cancers.
- Growth of remedies that delay tumor formation.
- A gene classifier that predicts the chance of invasive breast most cancers in sufferers with ductal carcinoma in situ (DCIS), serving to numerous people navigate troublesome remedy choices.
Keep tuned—within the coming months, BCRF and Overwatch will share particulars concerning the impactful analysis that will probably be powered by the 2024 marketing campaign donation.
Heroes for a Trigger
Overwatch 2’s “Mercy for a Trigger” occasion hailed an all-new Rose Gold Mercy pores and skin and bundle together with the return of the beloved Pink Mercy pores and skin. Our group obtained to take pleasure in these beautiful in-game appears to be like whereas changing into real-life heroes by fueling analysis that saves lives. Mercy’s journey in Overwatch continues to encourage, as she advocates for peace, therapeutic, and hope within the recreation—and in our world.
With out you this milestone would have by no means been attainable. You’ve helped advance essentially the most promising analysis in breast most cancers prevention and remedy, and we couldn’t be extra grateful. Collectively, we’re making a future the place breast most cancers might turn out to be a factor of the previous.
On behalf of Blizzard Leisure and BCRF, we wish to prolong our deepest gratitude to each participant who contributed to this marketing campaign. Along with your assist, we’ve as soon as once more confirmed that collectively, we will make a real-world distinction.
Thank You for Your Assist. <3
About BCRF
Based in 1993, BCRF is the most important non-public funder of breast most cancers analysis on the earth. With a mission to advance essentially the most modern scientific initiatives, BCRF is shifting the sphere nearer to a world free from breast most cancers. The Basis fuels analysis that tackles all the pieces from prevention to metastasis, serving to numerous lives yearly. For those who’d wish to be taught extra and become involved in supporting BCRF, go to bcrf.org.
