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As soon as once more it is that point of 12 months the place all of us begin feeling reflective and look again on the 12 months simply gone.
So to that finish, we thought we might ask our Cellular Experts – a group of video games business specialists – a couple of questions in regards to the 12 months passed by, and what lies forward in 2025. Right here we requested:
What’s your New Yr’s decision and what decision would you implement on the business?
You’ll be able to learn half one among this text right here.

ZBD has some very large ambitions for 2025, together with launching in Europe beginning with the Netherlands in early Q1, and persevering with to responsibly scale development in builders, customers, income and fee quantity. We’re additionally launching with some thrilling new companions in 2025. There’s a lot to stay up for.
This 12 months, I certified for and competed within the HYROX World Championship. Truthfully, I didn’t count on to qualify after I took half in a regional competitors. However the truth that I did is simply so motivating!
So my decision is to lastly break 1:13 in a contest and make it again to the world championships in Chicago in 2025. I’d additionally prefer to spend extra time open air — working and biking and at last do a headstand in yoga.
Equally, if I needed to implement a decision on the business, I’d get everybody to take up a sport, follow a couple of occasions each week and prioritise their well being and health.

Vladimir Markov
CEO
at Prime App Video games
This may sound cliché, however I’d prefer to concentrate on a wholesome life-style. For the business, I want for extra video games with constructive storytelling and meditative mechanics within the coming 12 months.
My iron-fisted decree is “Let’s work collectively to make the world kinder” — this feels particularly vital proper now.

Teemu Haila
Co-founder and CPO
at Metaplay
I personally hold considering loads about focus and how you can form our working tradition to at all times search for issues with probably the most affect, whereas minimising the unfavourable externalities.
For instance, video games tasks at all times wrestle to succeed in the event that they want extra iteration on the programs design, the steadiness of already carried out programs or the content material of the venture.
Relying on the speculation, you’ll find yourself specializing in very various things and selecting the unsuitable one too many occasions, which implies working out of cash earlier than the sport is shipped.
We see this as a really, very big selection of potential Metaplay function requests to assist with… every little thing in all places abruptly. As a result of it’s all troublesome. However what is definitely important?
At Metaplay, we have now labored an excellent deal to develop into good at reaching for instruments like OKRs and growing our personal enterprise KPIs to each talk clearly and actively fact-check our personal assumptions.
I might urge everybody within the business to allocate 5% extra time on long-term considering to ensure the route you’re speeding to is actually value speeding to and nonetheless possible as a marketing strategy.

Katerina Dudinskaya
Chief Advertising and marketing Officer
at GoodVille
For Goodville, we are going to proceed exploring methods to successfully promote psychological well being consciousness whereas thriving as a profitable and rising enterprise.
On a extra private observe, I intention to advocate for sustainability and variety, not merely as fleeting tendencies however as basic ideas.
Moreover, I need to embrace a extra open and pleasant strategy to sport communities. Collectively, we have now the potential to realize exceptional issues and rework the cell gaming area of interest for the higher.
Dominic Ridley
Founder and Director
at Clear Angle Studios
As we transfer into 2025, my New Yr’s decision for Clear Angle Studios will likely be to develop new partnerships and domesticate current ones to their full potential.
With the expansion of recent applied sciences, the business as a complete will profit from the same strategy, working collaboratively to realize newer better heights for visible and immersive experiences.

Kian Hozouri
COO & Co-founder
at ByteBrew
At ByteBrew our decision is constant — to proceed increasing ByteBrew’s capabilities by launching new merchandise that empower sport builders and drive measurable development.
As an business, I’d name for better accountability from service suppliers and platforms, guaranteeing worth will increase are justified with clear worth additions relatively than arbitrary hikes.
Annually, builders face a wave of unwarranted worth will increase that hardly ever supply added worth to the staff. This rising development solely compounds the present difficult market situations; elevating the limitations for unbiased studios to interrupt by and thrive.