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Pocket Gamer Connects, the main worldwide convention sequence for the worldwide video games business, is coming again to San Francisco on March seventeenth to 18th, 2025.
This must-attend occasion will unite greater than 750 business professionals for 2 days of studying, pitching and networking. Attendees will dive into expertly curated convention tracks exploring the newest developments in cellular, masking the whole lot from business progress engines, consumer acquisition, and HTML5 to the funding panorama, monetisation, and UGC.
Considered one of our professional audio system is BIGO Advertisements head of world enterprise Eden Liu, who is ready to host the speak titled: ‘Key Traits and Monetisation Methods In Cell Gaming’.
Forward of the speak, we gave Liu a quick-fire interview for his or her ideas on the massive video games business developments, together with rising markets, AI and privateness.
PocketGamer.biz: What’s the most typical mistake you see being made within the video games sector?
Eden Liu: Selecting the incorrect sub-category of gaming (resembling hypercasual gaming).
In the event you may give different cellular video games corporations one piece of recommendation, what wouldn’t it be?
Do not depend on an excessive amount of on short-term advert monetisation on the expense of long-term participant engagement.
The place are the subsequent huge alternatives within the cellular video games market?
Rising markets. Areas like Southeast Asia, LATAM, and MENA are experiencing speedy cellular gaming progress. With rising smartphone penetration and improved fee infrastructures, these markets provide enormous potential for consumer acquisition at a decrease price.
What’s crucial key efficiency indicator (KPI) for you – and why?
Serving to gaming studios develop from zero to at least one and scale up is what really defines the worth of a B2B firm.
What’s your greatest aspiration/purpose in cellular gaming?
My greatest aspiration in cellular gaming is to bridge the hole between innovation and monetisation, serving to builders flip nice concepts into sustainable companies.
What do you assume the subsequent huge disruptor in cellular video games can be?
AI-powered recreation growth and personalisation. AI is remodeling the best way video games are designed, from procedural content material technology to dynamic issue changes. AI-driven personalisation will improve participant engagement by tailoring in-game experiences, suggestions, and monetisation methods.
What’s the single greatest problem dealing with the cellular video games business at the moment?
With Apple’s ATT (App Monitoring Transparency) and Google’s Privateness Sandbox, conventional advert focusing on and attribution have develop into harder, rising UA prices and making it more durable for builders to scale profitably. This shift forces recreation studios to adapt new progress methods.
What developments do you assume have been undervalued by the cellular video games business?
The rise of hybrid asual video games and their impression on consumer retention and monetisation.