Summer season Liu is the chief advertising and marketing officer at SocialPeta, an advert intelligence platform for cellular video games and apps. In her function, Liu performs a key function in steering the corporate’s international growth and cultivating strategic partnerships with cellular recreation publishers.
Since becoming a member of SocialPeta in 2016, she has emerged as a key determine, constructing and strengthening relationships with international companions.
Liu is one in every of greater than 250+ skilled audio system delivering 29 convention tracks at Pocket Gamer Connects London on January twenty second to twenty third. We requested Liu to inform us extra about their upcoming discuss, entitled ‘Leveraging Information Analytics for Recreation Promoting & Advertising’, in addition to get their opinions on the most recent trade developments.
PocketGamer.biz: Please give us a abstract of what you’re talking about and why it’s necessary.
Summer season Liu:Â I’ll give a speech about ‘Leveraging Information Analytics for Recreation Promoting and Advertising’. On this speech, we’ll discover the dynamic realm of world cellular gaming by sharing the most recent advertising and marketing developments, overlaying international rankings in promoting, income and downloads, and region-specific observations.
Then it can dive into the advertising and marketing methods of widespread video games with a give attention to excellent advert creatives Lastly, will conclude with a particular evaluation on Mini-game promoting and AIGC for consumer acquisition.
In 2023, the worldwide cellular video games market witnessed escalating competitors not solely in recreation improvement but in addition in media shopping for amongst recreation publishers. As a number one advert intelligence platform, SocialPeta possesses the potential to harness knowledge evaluation for refining promoting and advertising and marketing methods.
Our aim is to supply priceless insights that empower recreation builders and entrepreneurs to make knowledgeable choices, enabling them to remain aggressive within the dynamic gaming panorama.
What’s your greatest aspiration/aim in cellular gaming?
Over my eight-year journey with SocialPeta, I’ve witnessed and contributed to its development from a budding presence within the Chinese language market to a number one pressure in cellular advertising and marketing.
Initially centered on exploring the Chinese language market, we have now established partnerships with roughly 90% of cellular recreation studios within the area.
In my present function spearheading enterprise improvement within the Americas and Europe, alongside our devoted native groups in international locations like Turkey, India, Indonesia, and Vietnam, our overarching aim is to propel SocialPeta right into a globally recognised and revered model.
Our mission is to increase our assist to cellular recreation studios worldwide, providing experience in consumer acquisition and provoking recreation improvement.
What do you assume the subsequent massive disruptor in cellular video games can be?
In considering the subsequent massive disruptor in cellular video games, one potential candidate might be augmented actuality (AR) units like Google Glass or different groundbreaking applied sciences.
These developments might redefine the consumer expertise, providing novel methods to work together with and immerse oneself in video games.
As expertise continues to evolve, the chances are huge, and the subsequent disruptor is likely to be a wholly new medium that hasn’t been conceptualised but, bringing forth unprecedented alternatives for recreation builders and entrepreneurs alike.
What’s your favorite ever cellular recreation?
Homescapes stands out as my all-time favourite cellular recreation, due to its charming mix of small puzzles and an irresistible allure that retains me hooked. The attract lies within the simplicity of the puzzles, making them each pleasant and difficult, an ideal mixture for leisurely gaming periods. Playrix, the sport’s improvement firm, deserves applause for creating such a fascinating and pleasant expertise.
What units Playrix aside isn’t just the gameplay but in addition their artistic method to promoting. I often discover myself trying out their recreation promoting creatives. Their campaigns will not be solely creative but in addition efficient in attracting players, like myself, and attractive us to dive into the immersive world of Homescapes.Â
Is hypercasual gaming right here to remain?
Completely, hypercasual gaming has solidified its place within the gaming trade, and I consider it is right here to remain. Hypercasual video games function a wonderful entry level to nurture potential players, performing as a broader filter to establish people who is likely to be intrigued by new developments or leisure however could not have ventured into hardcore gaming.
The development I observe is that these people, initially drawn to widespread hypercasual video games, regularly evolve into informal recreation gamers. This development showcases the potential influence and attain of hypercasual video games, serving as a gateway to additional discover and luxuriate in completely different gaming experiences.
It is an enchanting journey that highlights the flexibility and inclusivity of hypercasual gaming inside the broader gaming panorama.
Meet Summer season Liu at PG Connects London
Not solely will you may have the prospect to see Summer season Liu participate in one in every of our panel debates, however you may as well organize to fulfill them at PG Connects London. Our on-line organiser MeetToMatch is free to all occasion attendees, connecting you immediately with greater than 2,500 choice makers from the worldwide video games trade.
In addition to the 29-track convention schedule, the two-day occasion additionally incorporates a collection of side-events like The Very Large Indie Pitch, Writer SpeedMatch, Investor Connector and a bunch of different networking alternatives all aimed toward serving to you stage up your expertise and enterprise.
E book your tickets now!
